MusicVest

Project Duration: 4 weeks
My Role: Strategy, Art Direction, Design
Team Member: (Solo project)

MusicVest, a feature within the Spotify app, turns music streaming into an investment game. Users gain "shares" in emerging artists through streaming, fostering engagement and a sense of ownership. Targeted at young adults keen on investing and discovering indie music, MusicVest offers exclusive rewards and builds a vibrant community, merging entertainment with investment.