Moe’s Cafe Rebrand
Client: Moe’s Cafe
Project Duration: 3 weeks
My Role: Strategy, Art Direction, Design
Team Member: (Solo project)
Moe’s Cafe, located within an art school in NYC, often gives an outdated impression, leading students to frequent other cafes outside the school. Therefore, rebranding is necessary to shed the old image and create a fresh, appealing impression.
Background
In order to rebrand Moe's Cafe, I conducted interviews with students who are the main customers of Moe's Cafe. And I found out the problems of Moe's Cafe according to the students.
Wireframes
Website
To ensure customer satisfaction and comfort, both the desktop and mobile versions of the cafe's website were developed, offering an intuitive and accessible digital experience for all customers.
